Business signalKeep
Founders hiring their first SDRs get a note about ramp time, not a pitch.
31 sent · 5 replies · 1 bookedWe book meetings for you with the right customers, investors, design partners, and founders.
AI agents take your prospects from first touch to booked meeting, in your own tools.
Runs on the tools you already use. Nothing to migrate, nothing to replace.
HR-tech · Series A · EU48 rows
NameCompanySignal
Maya ChenNorthstarHiring first SDRs
Jonas BergKolibriExpanding to DACH
Priya NairLoopNew EU office
LinkedIn sequence · HeyReachFounders hiring SDRs · step 2 of 4
Connection accepted · Jonas BergMon
Message 1 sent · approved copyTue 09:00
Follow-up · waits 3 days unless he repliesFri
Also runs with
Jonas Berg · KolibriRe: your first sales hiresWed 14:20
Interested. Send me a couple of times next week?
Positive replyNext for you: share slots
Discovery call · KolibriBooked
Thu 10:00to 10:30 · Google Meet
Deal updated in HubSpotBooked is not held. Marked held after you confirm.
Your tools plus ours
Runs inside your tools, not instead of them.
We use your tools and test new ones for you. Tools we bring run on your credit budget, no separate billing.
Lists and dataSignalsOutreachHandoffClayApolloLinkedInClayHeyReachInstantlyGmailHubSpotCalendlySlackAgent · researchAgent · follow-upAgent · outreach
Lists and dataSignalsOutreachHandoff
Also Outlook, Smartlead, Dripify, Waalaxy, Attio, Pipedrive, Salesforce, Notion, Fathom, Circleback, and anything with an API. Connected during setup.
After the list
Signals in. Meetings out.
Signals and lists
Clay list
Hiring and job changes
Funding and expansion
LinkedIn engagement
Replies and call notes
Your agent
QualifyFit · reasons attached
DraftYour voice · evidence
Human in the loopAPPROVE / EDIT / HOLD
SendFrom your own sender
Follow upDay 3 · day 7 · unless a reply
What happens next
1Account qualified
2Drafts approved by you
3Sequence started
4Reply triaged, next step set
5Meeting booked
6Owner notified
Signals and lists
Clay list
Hiring and job changes
Funding and expansion
LinkedIn engagement
Replies and call notes
Your agent
QualifyFit · reasons attached
DraftYour voice · evidence
Human in the loopAPPROVE / EDIT / HOLD
SendFrom your own sender
Follow upDay 3 · day 7 · unless a reply
What happens next
1Account qualified
2Drafts approved by you
3Sequence started
4Reply triaged, next step set
5Meeting booked
6Owner notified
Strategies
Give people a reason to reply.
We try different plays inside one campaign: a buying signal, a lead magnet, a piece of content, an event. Replies decide which stay. What earns them gets more budget. What doesn't gets parked.
Strategy board
Running2
Lead magnetScale
“First outbound hire” checklist offered to founders who replied last quarter.
18 sent · 3 replies · 2 asked for the callUp next2
ContentDraft ready
Answer “first SDR or an agency?” once, publish it, send it to the 12 who asked.
Waiting for your reviewEventStarts Oct 6
SaaStock Dublin: 9 people on the list are attending. Intro before, follow-up after.
Messages drafted · channel: LinkedInParked2
ListeningParked wk 2
Reply to community questions about sales tooling.
14 sent · 0 repliesAlternativesRevisit
Unmet needs in threads about competing tools.
Low fit with current ICPAfter the call
Every sales call teaches the next campaign.
Connect Fathom, Circleback or your CRM. The agent reads the notes from each call, never the call itself, and proposes what to change: who to target, what to say, which play to run next. You approve. The next batch uses it.
Call review
Discovery · KolibriThu 10:00 · 22 min · notes via FathomHeld · fit
- Cares about onboarding time, not the feature list
- Price was fine at the Teams level
- Jonas is not the economic buyer. Budget sits with the VP People
- Asked whether replies sync back to HubSpot
Also reads notes fromWe never join or record your calls.
Proposed for batch 2Waiting for you
AudienceTarget VP People, not foundersFrom “not the economic buyer”. Applies to 19 accounts still in the list.
MessageLead with onboarding time, drop the pricing lineFrom what Jonas cared about. Redraft ready to review.
StrategyScale the lead-magnet play, park listeningTwo calls asked for the checklist. Listening got 0 replies from 14.
How we work
Four steps. Assisted setup, your decisions.
AgentLed: connect · research · run approved outreach · return outcomesYou: share context · approve · take the calls · confirm meetings held
Give the agent context
Your offer, ideal customer, Clay setup and tools. It proposes an audience and flags gaps.
Review the first batch
Prospects, fit reasoning and drafts, before anything sends. Edit, hold or approve.
Let it run
Outreach, replies and follow-ups inside the setup you approved. You take the calls.
Improve with evidence
Replies and call notes change the next batch. Every change is proposed to you first.
One view
Who you're contacting, and what happens next.
Replied, booked and held are tracked separately.
Prospects
Alex MorganNorthlane · Sales leadBooked · Thu 14:30
- Why they fit
- Building an outbound process
- Latest reply
- Accepted the invitation
- Next action
- Prepare for discovery
Jonas BergKolibri · FounderNot booked
- Why they fit
- Expanding into a new market
- Latest reply
- “Interested. Send me times?”
- Next action
- Share available slots
Maya ChenNorthstar · CEONot booked
- Why they fit
- Hiring a first sales team
- Latest reply
- Awaiting first contact
- Next action
- Review email draft
Priya NairLoop · Head of SalesNot booked
- Why they fit
- Opened a new EU office
- Latest reply
- No reply after 2 touches
- Next action
- Final follow-up, day 7
Tom WellerBrightline · FounderClosed
- Why they fit
- Posted about hiring SDRs
- Latest reply
- “Not this quarter.”
- Next action
- Pause 90 days
| Contact / company | Why they fit | Latest reply | Next action | Meeting |
|---|---|---|---|---|
| Alex MorganNorthlane · Sales lead | Building an outbound process | Accepted the invitation | Prepare for discovery | Booked · Thu 14:30 |
| Jonas BergKolibri · Founder | Expanding into a new market | “Interested. Send me times?” | Share available slots | Not booked |
| Maya ChenNorthstar · CEO | Hiring a first sales team | Awaiting first contact | Review email draft | Not booked |
| Priya NairLoop · Head of Sales | Opened a new EU office | No reply after 2 touches | Final follow-up, day 7 | Not booked |
| Tom WellerBrightline · Founder | Posted about hiring SDRs | “Not this quarter.” | Pause 90 days | Closed |
After the call · Northlane
“Good fit, but we need the person who owns the budget.”
Batch 2: target VP People, not foundersReview
Your agent
Meet your Buying Signal Monitor.
One managed agent with its own inbox, reachable by email and in your channels, watching approved buying signals for the accounts in your Clay list. The whole GTM stack sits behind it.
Buying Signal Monitorsignals@your-company.agentled.ai
RunningHuman-supervised · heartbeat every 48h · connected workflows: account-signal-watch, clay-fit-review, campaign-next-action
Reach it where you work
EmailSend it an account or a question. The answer comes back in the same thread.
Slack or TeamsRelevant accounts land in the campaign channel for review.
WhatsAppOnly for what is time-sensitive, on the path you agree.
Buying signals · this campaign
Champion changed roleMaya Chen moved to Northstar as CEO. New company matches the ICP. Source attached, 2h ago.
Sales team is hiringLoop posted two SDR roles. Careers page and role details ready to enrich in Clay.
New market announcedKolibri opens a DACH office. Relevance to the campaign saved for the message draft.
AgentFound 3 signals this week. 2 need your review.
Approvals and boundaries
Let agents act, but keep the business in control.
Routine monitoring and internal briefs can move on a schedule you approve. Customer-facing messages, CRM writes and uncertain conclusions pause for the right owner.
Evidence stays attached
Every signal keeps its source and capture date, separate from the agent's interpretation.
Sensitive actions wait
External sends and CRM writes follow the approval rules agreed for that agent.
Owners can correct the work
Dismiss a weak signal or refine the criteria without widening the agent's authority.
Business memory
Agents that remember, learn, and improve.
Each campaign brief starts with your approved audience, criteria and prior decisions, not a blank prompt.
- 01Remember
The approved audience, signal criteria, sources and ICP.
- 02Learn
Corrections, dismissed signals, replies and call outcomes.
- 03Improve
Sharper criteria or a clearer brief, proposed for your review before it changes.
Memory keeps context and feedback. It does not train a model on its own or give the agent new permissions.
Customers
How teams use AgentLed today.
Investment firm · daily useBooks intros with founders at the right time.
Sources startups, watches for the moment that matters, a raise, a hire, a launch, and proposes the intro. Runs inside their workspace with their own n8n and knowledge base connected.
Agency · GuadeloupeFinds small-business clients in Guadeloupe.
Local prospect lists, outreach in French, follow-ups and a simple CRM handoff for a two-person team.
The agency alternative
Clay agencies bill $5,500 a month for this. Keep the difference.
Same work after the list: research, outreach, replies, follow-ups, CRM updates. Done by managed agents you approve, from €117.90 a month plus a one-off setup we quote upfront. Your tools, your data, your calls.
One audienceReviewed first batchAgreed channelCRM and meeting handoffExpand when it earns its place
Try it nowSee pricingRun an agency? Run AgentLed for your Clay clients
$5,500: a Clay agency's public retainer, 15 Sep 2026. Scope and setup price agreed before we start.
How does your team find its next customers?
Share the tools you use and where prospecting or follow-up gets stuck. Five minutes, and you get the study findings back.
Take part in the GTM studyBefore we start
A few things to know.
What do the agents do, and what do we do?
They research, draft and coordinate approved actions in your tools. You give context, review and take the calls.
Who approves the outreach?
You do. Audience, messages and sending setup are reviewed before a campaign starts.
Do you join our sales calls?
No. Connected meeting tools or your CRM feed notes and outcomes into the next campaign.
Can you guarantee qualified meetings?
No. We agree what a useful meeting means, then review real outcomes: held, and a fit.
Make your next campaign about meetings.
Your audience. Your approval. A focused first campaign.